Skip to content Skip to navigation
Evidence-Based Solutions for Central California


The Nicotine and Cannabis Policy Center (NCPC) is the result of a successful grant application for $3.8 million from the Tobacco-Related Disease Research Program (TRDRP) for one simple reason:


  • Smoking is still the largest cause of preventable deaths in the US
    • 1 out of 5 deaths are due to smoking
    • 1,300 people die from smoking every day
  • Smoking costs $300 billion each year
    • Medical care for adults due to smoking-related disease
    • Lost productivity due to disease and death due to SHS
  • Every day, 3,200 youth start smoking
  • 80% of smokers regret smoking
  • 68% want to quit
  • California is an international leader in tobacco control
    • CA led the charge for smoke-free laws and taxation
    • Lowest state-level prevalence
  • Despite being in CA, the San Joaquin Valley and adjoiniung mountains are lagging behind
    • The state prevalence for adult smoking is 12%
    • SJV-Sierra Foothill rates are 16%-20%
    • On par with traditionally high smoking-states of Alabama and Georgia
    • 60% of rural adolescent males smoked in the past 30 days


  • Prop 64 has drastically changed the policy landscape for marijuana
    • Recreational use is legal, but it is still restrictive
    • Do people understand the risks involved with cannabis use?
    • Do people know and/or support cannabis policies and restrictions?
    • What is the intersection between tobacco and cannabis?
    • Will the increase in cannabis use have an impact on tobacco use?

Note NCPC - Cannabis Research