COMMUNITY ENGAGEMENT AND COMMUNICATION IS ESSENTIAL TO THE SUCCESS OF THE NCPC MISSION
The community core will work in collaboration with local community based organizations CBOs, (e.g. Healthy House) and with state- and national-level CBOs (e.g. American Heart Association and California Youth Advocacy Network) to partner with the local community to help communicate the importance and reasons for conducting local research, and help present the findings in an understandable and engaging way.
COMMUNITY CORE MAIN AIMS
- Build a network of CBOs seasoned in tobacco policy advocacy and those with local ties but less policy experience
- Develop structured mentorship opportunities to build local CBO tobacco policy expertise
- Develop local CBO expertise in working together with San Joaquin Valley youth to effect policy change
COMMUNICATION AND DISSEMINATION PLAN
The community Core team will work closely with AHA’s communications team and Healthy House to craft culturally and age appropriate messaging (in English, Spanish, and Hmong) and identify heavily trafficked channels (e.g. Twitter, Instagram, Wechat, etc.) for social media communications specifically targeting SJV youth.
The community engagement core dissemination aims, tailored to the outcomes of the core research project, are to:
1) Engage SJV youth in tobacco and marijuana policy efforts and transformations via annual social media campaigns
2) Communicate findings and ongoing policy efforts to the hard to reach populations of the SJV via community meetings and outreach
WATCH THE VIDEO BELOW TO LEARN ABOUT THE BENEFITS OF DECIDING TO STOP SMOKING
What Happens When You Stop Smoking?
This is an amazing opportunity to increase our involvement with local communities and make a difference to the long-term health of residents by listening, informing, educating and mentoring.
- Dr. Nancy Burke, Community Core Lead