UC Merced Professor Sora Kim Makes Waves Again on Shark Week
Talk about meta: A pop culture phenomenon is using a pop culture phenomenon to undo the results of a pop culture phenomenon.
And for the fourth consecutive year, paleoecology Professor Sora Kim is diving back into the spotlight of the Discovery Channel hit "Shark Week," this time with a K-pop twist intended to rebrand sharks as less frightening.
Kim appears in the new "Shark Week" premiere show, "K-Pop Shark Heroes," which uses the power of K-pop, or Korean popular music, to transform the perception of sharks across the globe.


